Cultivating curiosity through creative brand storytelling.
able
F
Communications
Strategic communications services for consumer brands and their leaders
Get to
Know Lindsay
I’m a communications strategist with more than a decade of experience landing press coverage for start-ups, scale-ups and legacy consumer brands.
If you’re looking to land compelling
brand stories on exemplary leaders,
innovative products and services, industry or
cultural breakthroughs or major business milestones- look no further. I can help you articulate your brand story in a way that grabs the attention of journalists, customers and investors.
Who I’ve Worked With:
Strategic Thinking &
Creative Storytelling
Whether transforming Everlane’s
Radical Transparency promise into its modern sustainability mission, or pulling back the curtain on technology powering the future of creativity with Microsoft Surface, I’m persistently curious.
I think big picture and strategically develop unique angles and ideas for brands to break through.
Brand Positioning
Skilled at uncovering compelling
and differentiated stories, and crafting
key messages for why a brand exists
that translate to a variety of audiences. From executive profiles and BTS of social impact initiatives with Lyft’s
#LyftUp, Microsoft’s Imagine Cup,
Olay’s #FaceAnything, and Alaska “Carlines” campaigns.
Expertise
Relationships
People-person with 15+ years
in customer and client facing roles
starting on the ground at
Starbucks, Nordstrom, J.Crew and Disney before cultivating media relationships across tech, fashion, beauty, travel, fitness, wellness
celebrity, F&B, home/real estate industries.
Technical Writing
Seasoned in story mining and
turning complex innovations into robust narratives that move the needle. From Opendoor’s industry-disrupting AI to the experiential Equinox+ app, and the intricacies of sustainability and supply chains with Rothy’s patented circular
production or PatPat’s
optical fiber technology.
Services Offered
Brand Positioning & Messaging
Define why your brand exists and why consumers should care - and how to talk about it
Communications Strategy
Comprehensive quarterly 360° earned media plans or product launches, executive thought leadership or campaign-focused
Media Relations
Pitching journalists to secure features, profiles, podcasts, awards, speaking opportunities and more
Misc: media training, brand media audits, coverage analysis, copywriting (award submissions, op-eds, blogs, press kits, press releases, product fact sheets)
get in touch
www.linkedin.com/in/lindsaybaumann
Lindsay@Fablecomms.com